For the launch of Brow Microfilling Pen, I led on digital design for the campaign. The whole campaign was built around the playful idea of tattoos and microblading, highlighting that you can get the look, without the lifetime commitment. From motion to statics, everything fit within the world of tattoos, including the temporary tattoos I designed as a GWP. It was all about creating a bold, fun experience that tied perfectly to the product’s microbladed effect.