Working closely with the Head of Design & Head of Copy to craft a cohesive visual identity for this brand campaign. Taking inspiration from postal services, and riffing off 'INKEY Delivers', we were able to bring this cut through campaign to life via label printing fonts and postal grid style logos, always using delivery services as the red thread.

From large-scale print to 100+ motion and static paid ads, the campaign targeted Gen Z by avoiding traditional media and instead, optimised social channels and guerrilla tactics such as sidewalk stamps, wild posting, branded trucks and taxis across London and New York.