Blurb
For The INKEY List’s biggest launch of the year, I led the design for the Bio-Active Ceramide campaign, crafting a cohesive visual identity across all touchpoints. From large-scale print to digital assets and motion graphics, the campaign delivered a nostalgic aesthetic designed to resonate with the target audience for this anti-aging product. Due to this older demographic, we leaned into more analogue forms of paid media to reach the right audience. This multi-channel approach brought the campaign’s message to life, capturing attention and driving engagement at every turn.
Services
Brand
Motion
Design
With Bio-active being the biggest launch for INKEY in '24, budgets were big for out of home.
Spotted across the subway in NYC, the streets of Manhattan and London, and shopping centres across the UK.
Other work
