Blurb
For the launch of Sculpted by Aimee's LashLift mascara, as Lead Designer, I had the privilege of shaping a campaign that celebrated weightless beauty innovation and astronomical lift. With the brief being clean and sleek to take the brand in a different direction to its usual girly and soft look, I was able to bring an elevated design for the brand, with a product that delivers astronomical lift. The community-centered shoot, including 272 members of the Sculpted community, added depth and inclusivity to the campaign, creating a visual story that resonated with audiences and set the stage for an unforgettable debut.
Services
Brand
Motion
Design
Press
When faced with creating a playful press release for the launch that would feel premium and elevated, we landed on experimenting with paper weights to play with weightlessness, to connect to the Mascara. End result was a beautifully elevated printed press release wrapped with a translucent weightless paper printed with white ink, that you 'lift to reveal' the new launch.
The brand previously used plain pink mailer boxes for influencer sends, so for this launch we wanted it to feel a little more exciting and educational, which resulted in a more enticing design.
Other work
