As an avid gamer, one day in the height of lockdown, I had the bright idea to blend both work and play (literally!). I took the pitch to the Marketing Director, liaised and built the project with Nintendo UK, and lead on creating content for all channels to launch our very own merch and brow designs into the world of Animal Crossing!

Led on whole campaign from conception to creation, including pixel art brows, in-game outfits and all marketing collateral.